Alouette® Cheese, Chavrie® Fresh Goat Cheese and Ile de France® Cheese Launch Master Holiday Chef Challenge

Fourteen leading chefs across the country compete to create consumers’ favorite holiday meal

New Holland, PA (October 15, 2012) - Alouette® Cheese, Chavrie® Fresh Goat Cheese and Ile de France® Cheese today announced the launch of the Master Holiday Chef Challenge- a national chef recipe competition at www.masterholidaychef.com featuring 14 leading chefs from across the U.S. Well-known chefs from major cities around the country will be competing to create the best locally inspired holiday meals using varieties of Alouette, Chavrie and Ile de France cheeses.

From October 15 through December 12, consumers can vote for their favorite chef and holiday meal by visiting www.masterholidaychef.com.  Each vote will also enter consumers into a random drawing for exciting daily and weekly prizes, and a grand prize trip to the winning chef's restaurant.

"Preparing holiday meals can be a daunting task," said Mary-Kate Van Fossen, Marketing Brand Manager for Alouette Cheese. "With the help of these talented chefs, we have created simple and delicious recipes for the holiday table. We've reinvented classic holiday meals by introducing everyone's favorite - cheese - to the menu. OurMaster Holiday Chef Challengewill prove to be a close competition, with many delectable recipes to choose from."

Each chef was carefully selected based on their awards and accolades, and influence on their local community. Participating chefs include Adrianne Calvo (Miami); Matt Selby (Denver); Brian McCracken and Dana Tough (Seattle); Kevin LaCivita (Richmond, Va.); Jason Barwikowski (Portland, Ore.); Jared VanCamp (Chicago); Chai Chaowasaree (Honolulu); Tim Spinner (Philadelphia); Rob Wilson (Laguna Beach, Calif.); Jordan Wakefield (Atlanta); Robert Sisca (Boston); Ryan Jaronik (New York); Monica Pope (Houston); and Jonathan Merritt (San Francisco). The winning chef will receive the ultimate title of Master Holiday Chef and a grand prize of $20,000.

For more information on the Master Holiday Chef Challenge, please visit www.masterholidaychef.com.

About Alouette

The Alouette® brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette® Spreadable Cheese flavors as well as other specialty cheese products, such as the award-winning Alouette® Baby Brie. Today, Alouette® is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.

About Chavrie

The Chavrie® brand is one of America's first fresh goat cheeses. Introduced to the United States in 1989, Chavrie all natural fresh goat cheese is based on a classic French recipe and is created from the milk of local Amish farmers in the lush farmlands of Lancaster County, Pennsylvania. 

Today, Chavrie offers a variety of fresh, gluten-free and Kosher-certified goat cheeses including two Pyramid flavors: Original and Caramelized Onion and three Log flavors:  Original, Sundried Tomato and Cranberry. 

About Ile de France

First Brie ever imported to the US in 1936 aboard the Ile de France ocean liner, Ile de France Brie remains nowadays a top seller in the United States. Today, Ile de France is importing in the US, French Classic soft specialties to Foodies craving for superior recipes, including a Brie made with "the cream of the day", we make our cream from freshly collected milk and add it to cheese making the very same day; a Camembert from Normandy, a region renowned for its soil and lush pastures, yielding milk of exceptional richness which lends to our cheese all the flavors of a traditional French Camembert; an all natural fresh Chèvre from grass-fed goats bringing richer flavors; and a Roquefort PDO aged in natural caves for up to 5 months, delivering a unique creaminess and offers a rich & bold flavor.